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Brad Kingsley's Blog

Spam Volumes 2008

Just over a year ago I blogged about the huge volumes of spam that we report on (and either block or tag for our customers). At that time the amount of legitimate email - of many millions of emails we deal with - was right around 17% (83% spam!).

Well, it's a year later now and I thought I give an update. The percentage of email that is spam has grown from the 83% last year to an amazing 94% currently!

Wow. I continue to be amazed at the levels of spam sent. It seems like a general market condition of supply and demand would cause the volumes to drop over time. If people don't click on the spam emails - either because the messages never arrive in their inboxes or because the consumer understand it is spam and delete it - then it seems spammers would stop bothering with sending it. I take this to mean that people ARE still responding to spam emails, which is unfortunate and will cause this trend to most likely get worse before it gets better.

~Brad

Published Thursday, July 24, 2008 7:30 AM by Brad

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